Accessibility Statement
Frankman Motor Company wants everyone to be able to browse our inventory, schedule service, apply for financing and contact us on this website, including people who use screen readers, magnifiers, keyboards, voice control or other assistive technology.
Our standard
We are working to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA. This is our own target and our own testing. The site has not been certified by an outside body, and we do not claim that every page meets every requirement.
What we have done
- Tested every page of the site with an automated checker (axe-core) at desktop and phone widths, then fixed what it found, and checked the results by hand: headings, links, images, zoom and keyboard use.
- Made text colors dark enough to read against their backgrounds (at least 4.5 to 1 for normal text and 3 to 1 for large text).
- Gave every page one main heading and a logical heading order, and marked up the header, navigation, main content and footer so screen reader users can jump between them.
- Added a "Skip to content" link, a visible focus outline on links, buttons and fields, and the ability to use the menus and search with a keyboard.
- Described meaningful images with text (decorative images are hidden from screen readers) and gave every embedded video, map and scheduler a title.
- Added a pause button to the moving video at the top of the home page. Moving effects switch off for visitors whose device is set to "reduce motion".
- Made the pages work at 320 pixels wide and at 200 percent zoom without sideways scrolling (data tables and maps excepted).
- Marked links that open in a new tab, so they are announced as such.
Known limitations
Some parts of this website are provided by other companies. We cannot change their code, so we cannot promise they are fully accessible. We ask these vendors to improve and we will update this page as they do.
- Credit application (RouteOne): the secure financing form on the Apply for Financing page.
- Videos (YouTube): the videos embedded on some pages. Captions depend on the video.
- Walkaround videos (Cloudflare Stream): the short video tours shown on some vehicle pages are recorded by our team and do not have captions yet. Please call us and we will describe the vehicle.
- Maps (Google Maps): the embedded maps. Our address and phone numbers are always given in text.
- Vehicle history reports and window stickers: the CARFAX and AutoCheck reports and the manufacturer window stickers open as documents from other companies and may not be fully readable by a screen reader.
- Tools loaded by tag managers (Google Tag Manager, Tealium): tracking and marketing widgets that run in the background.
Photos of vehicles are supplied with each listing; we describe each one by its year, make and model rather than by what the picture shows.
Need help or found a problem?
If something on this site is hard to use, or you would like information in another format, please tell us. We will answer within 2 business days and help you with whatever you were trying to do.
- Phone: (605) 250-5016 (Monday to Saturday, 8:00 AM to 6:00 PM)
- Online: our contact page
- Email: frankmanmotors@frankmanmotors.com
- In person: 26874 SD Hwy 11, Sioux Falls, SD 57108
When you contact us about an accessibility problem, it helps to tell us the page address (URL), what went wrong, and which browser or assistive technology you use.
Help with a purchase or service visit
If you need help completing a purchase, scheduling a service appointment or applying for financing, we are glad to do it with you by phone or in person. Call (605) 250-5016 and a team member will take care of it directly.
Ongoing work
Accessibility is not a one-time project. We check new pages and features as we add them and will keep this statement up to date.
Last updated: November 5, 2026